• Jun : 16 : 2017 - SPOTLIGHT: FAR AWAY STABLES – New Album ‘Between Rage and Serenity’
  • May : 31 : 2017 - Eclipses for Eyes – POLARIS Album Review / Video
  • Feb : 4 : 2017 - STARSET – Live Photo Gallery
  • Aug : 19 : 2016 - SILVERSUN PICKUPS – Live Photo Gallery
  • Aug : 12 : 2016 - Spotlight: COLD SUMMER Release ‘Fight To Survive’ EP (Listen & Watch) [Post-Hardcore, Punk Rock]

McFarland

If there’s anything I know about Michael McFarland, it’s that the man certainly knows how to publicize. The North Carolina native singer-songwriter (and self-described two-wheel troubadour) has been churning across North America with his own rock-and-roll re-enactment of The Motorcycle Diaries, bringing his unique brand of Alt-Pop to the masses. I have been lucky enough to share a stage with him on several occasions, and have thoroughly enjoyed every experience. Michael’s songwriting is frank, expressive and clever, and his performances easily elevate the material with a consistent level of energy and an innate understanding of on-stage dynamic for the live renditions of his tracks.
 
Where the publicity comes into play, Michael is certainly second to none. He carries an iPad with him at all times to utilize in selling merchandise, as well as to sign concert-attendees up to his mailing list. He’s personable with his fans, and he cuts a rather impressive figure pulling up to a venue on his motorcycle with an axe strapped to his back (that’s a guitar euphemism, for the layman… the man’s not a viking).
 
Notwithstanding the main reason why he and I relate so well: we are both, at heart, self-deprecating to a fault.
 
To wit, I will now slander his business decision-making abilities in the same breath that I heralded them in by stating he’s made an obvious error in judgement by allowing our humble little site to exclusively debut the video for, “Sit and Wait,” the first single from his upcoming EP, A Failed Breakup. The video perfectly encapsulates both the song’s meaning and Michael’s spirit as a songwriter- as it is both funny and artful (admittedly, I’m a sucker for black and white film and time-lapses… so I’m an easy sell with this one).
 
If you like what you hear from the video, the album is currently available with a “pay what you want” pricing structure, here. If you’d like a little insight into Michael’s motivations for this marketing strategy, check out his blog detailing the decision.
 
Now, with no further delay (I’m far too fond of foreplay… so I apologize for the lengthy buildup- but this is an intro for an album about a failed breakup, after all), take it away, Michael!!!
 
 


 
 
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